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Objectives and
Progress to Date

Brochure

Affiliated Institutions

CCPRP is closely affiliated with three other organizations:

NICPRE - National Institute for Commodity Promotion Research and Evaluation. NICPRE is funded by a special grant from Congress, has similar objectives to CCPRP, and is managed by the staff of CCPRP.

New York State Milk Promotion Order. The New York State Milk Promotion Order is responsible for generic milk and dairy product promotion and supports research projects by CCPRP aimed at evaluating the economic impacts of this promotion.

NEC-63 - The Research Committee on Commodity Promotion. NEC-63 consists of a group of individuals from academia, government, and industry who are interested in research on commodity promotion economics, and CCPRP staff are members of this committee.

Research Questions

Examples of some of the research questions addressed by the CCPRP include:

• How do specific promotion programs impact prices, sales, and profits?
• Do the benefits of these programs outweigh the costs?
• Are there alternative ways to allocate generic promotion dollars to maximize the return on investment from programs?
• Do consumers benefit or lose from commodity promotion programs?
• How do promotion programs impact other agricultural programs, e.g., price support programs?
• Can commodity promotion programs be a viable alternative to other agricultural policies in providing support to farmers?

The Main Objectives of the CCPRP are:

• Support, coordinate, and conduct studies to identify key economic relationships, and assess the impact of domestic and export commodity promotion programs on farmers, consumers, and the food industry.
  
• Develop and maintain comprehensive databases relating to commodity promotion research and evaluation.
  
• Facilitate the coordination of multi-commodity and multi-country research and evaluation efforts.
  
• Enhance both public and private policy-makers' understanding of the economics of commodity promotion programs.
  
• Facilitate the development of new theory and research methodology.