Information from Past NEC-63 Meetings

March 14-15, 2008
Hilton Head Island, SC
The Economics of Commodity Checkoff Programs

Minutes | Program

Presented papers

Session I: Market Structure, Product Differentiation, and Generic Commodity Promotion
Advertising Spillovers and Market Concentration
Generic Advertising in Oligopoly: Deman Shift, Rotation, and Free Riding Effects
Willingness to Pay for Beef Quality and Country Equity in the Korean Beef Market

Session II: Evaluating Alternative Uses of Check-off Funds
Returns to Pork Producers from Marketing and Production Research
Generic Advertising vs Non-Advertising Marketing
A New Framework for Evaluating Commodity Promotion Programs: What Can We Learn from Disaggregate Data?

Session III: Spill-over Effects of Promotion
Impact of Pork Advertising on U.S. Meat Demand in the Presence of Competing Beef Advertising and Food Safety Events.
Cross-market Effects in Generic Dairy Advertising
Halo Effects of US Export Grain Promotion

Session IV: Successes and Challenges of Commodity Promotion-Industry Perspectives
The U.S. Sugar Association
The Florida Department of Citrus
An empirical evuluation of state-sponsored promotion programs

June 23-26, 2007

Parma, Italy

NEC-63 meeting hosted by IAMA (Internatoinal Food and Agribusiness Management Association)

Executive Summaries | Minutes | Program Agenda | Photos 1, 2, 3
Presented papers
Exploring Location-Association Quality Claims on Food Labels
Customer Branding of Commodity Products: The Customer-Developed Brand
Evalulation of USPB Marketing Activities
Commodity Promotion Policy

October 12-13, 2006
Auburn, AL
New Research on Producer Checkoff-Funded Activities, Including Export Promotion
Executive Summaries | Minutes | Program Agenda

March 20-21, 2003
Washington, DC
Emerging Roles for Food Labels:
Inform, Protect, Persuade
Executive Summaries | Minutes | Program Agenda with Bios (pdf)

October 21-22, 2002
Washington, DC
Distribution of Benefits and Costs
of Commodity Checkoff Programs
Executive Summaries | Minutes

March 21-22, 2002
Albuquerque, NM
The Changing Enviroment of
Commodity Promotion Evaluation

October 14, 2001
Mesa, Arizona
Know Thy Customer
| Minutes

March 22, 2001
Washington DC
Policy and Distrubutional Issues in Agricultural
Commodity Promotion Programs
Executive Summaries | Minutes

March 19, 1999
Washington DC
Symposium on Improving the Science of
Promotion Evaluation
Abstracts