Newsletter TOC CCPRP NICPRE NEC 63
NICPRE QUARTERLY
A newsletter from the National Institute for Commodity Promotion Research and Evaluation on program evaluation and related issues
Vol. 11 No. 3
Third Quarter 2005

CONTENTS

Effect of Commodity Promotion on Beef Quality

Tables

Next NEC63 Meeting

Tables and Figures

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   Table 1 - Change in Beef Prices and Quantities due to an Upward Shift in Beef Demanda
Variable Percentage Changes by model
Heterogenous
Quality
Model 1b
Heterogenous
Quality
Model 2b
Heterogenous
Quality
Model 3b
Percent Change in Endogenous Variables
Choice Retail Quantity 4.146% 4.892% 3.850%
Select Retail Quantity 3.300% 1.914% 3.850%
Choice Wholesale Quantity 2.288% 2.817% 2.060%
Select Wholesale Quantity 1.636% 0.654% 2.060%
Choice Farm Quantity 1.256% 1.664% 1.065%
Select Farm Quantity 0.711% -0.046% 1.065%
Choice Retail Price 3.244% 3.623% 3.125%
Select Retail Price 2.905% 2.201% 3.125%
Choice Wholesale Price 5.898% 6.587% 5.682%
Select Wholesale Price 5.282% 4.002% 5.682%
Choice Farm Price 7.372% 8.234% 7.103%
Select Farm Price 6.603% 5.002% 7.103%

 

Percent Change in Revenue at Farm Level

Choice Beef 8.721% 10.035% 8.244%
Select Beef 7.361% 4.953% 8.244%
Total Revenue 8.245% 8.257% 8.244%

a Based on a 10% increase in consumers' willingness-to-pay relative to initial price.
b Model 1 allows some heterogeneity in beef quality, Model 2 allows greater heterogeneity in quality, while Model 3 assumes beef is a homogenous good.

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   Table 2 - Change in Beef Quality and Price Premium caused by 10% Demand Shift
Variable Percentage Changes by model
Heterogenous
Quality
Model 1b
Heterogenous
Quality
Model 2b
Heterogenous
Quality
Model 3b
Premium Changes
Change in Retail Qualitya 0.846% 2.978% 0.000%
Change in Wholesale Qualitya 0.652% 2.163% 0.000%
Change in Farm Qualitya 0.545% 1.710% 0.000%
Premium Changes
Change in Retail Premiuma 0.338% 1.422% 0.000%
Change in Wholesale Premiuma 0.615% 2.586% 0.000%
Change in Farm Premiuma 0.769% 3.232% 0.000%
a Statistics represent the percent change in Choice quantity minus the percent change in Select quantity..
b Statistics represent the percent change in Choice price minus the percent change in Select price.
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