*Research Associate and Professor, respectively, Cornell Commodity
Promotion Research Program, Department of Applied Economics
and Management, Cornell University, Ithaca, New York.
**Assistant Professor, Department of Agricultural Economics,
Oklahoma State University, Stillwater, Oklahoma.
This research was funded by the New York State Milk Promotion
Advisory Board. The authors would like to thank the American Dairy
Association and Dairy Council and ProCorp USA, Inc. for valuable
assistance in data collection and for technical advice during
the preparation of this report. Additional appreciation is extended
to Donna Eaton for database management and programming assistance.
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