CONTENTS

Alternative Institutional Designs for Funding Generic Commodity Advertising:
An Experimental Analysis

Figures 1, 2, and 3

Next Meeting

NEC-63 Spring 2004 March 25-26, 2004 Holiday Inn - Inner Harbor Baltimore, Maryland "Structural Change Commodity Checkoff Programs: Impacts and Opportunities"

Alternative Institutional Designs for
Funding Generic Commodity Advertising:
An Experimental Analysis

by Kent D. Messer, Harry M. Kaiser, and William D. Schulze
Cornell University

Figure 1. Percentage of Total Possible Contributions: VCM-Refund and Field Results

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Figure 2. Experimental Results: Percent Contributions to the Advertising Campaign and Producer Pr

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Figure 3. Percentage of Total Possible Contributions: VCM-Refund and PPM-Refund

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