CONTENTS

Optimal Advertising and Free-Riding Under a Voluntary Beef Checkoff Program

Tables 1 - 4

Next Meeting

NEC-63 Fall 2004 Sept. 30-Oct. 1, 2004 Mr Archie MacDonald Ms. Nancy Dahab Dairy Farmers of Canada Ottawa, Ontario K1P 5E7 Optimal Advertising Investments: Size, Sourcing and Scope more information

Optimal Advertising and Free-Riding Under a
Voluntary Beef Checkoff Program

Tables

Table 1. Optimal Advertising Intensity

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Table 2. Impact of Voluntary Program on Producer Benefit with No Trade in Competitive Markets

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Table 3. Impact of Voluntary Program on Producer Benefit with Trade and Imperfectly Competitive Retail and Processing Sectors ⁴

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Table 4. Free-Rider Problem - Farm Price Decrease due to the Increased Production from Non-Participating Producers ⁴

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