CONTENTS

The Returns to Brand Advertising in the California Almond Industry

Manager's Viewpoint

California Almond Program Litigation Returns to 9th Circuit Court of Appeals

Editor's Notes

Director’s Corner

NEC-63 Denver Meeting Notes

Next Meeting

Editor's Notes

by John E. Lenz

In this second issue of the NICPRE Quarterly, our main focus is on the California Almond program. In our feature article, Dr. Jason Christian (U.C. Davis) discusses some recent studies that he and his colleagues at Davis have undertaken on the California Almond program. In this issue’s “Manager’s Viewpoint” column, Roger Wasson (President and CEO of the Almond Board of California) describes the recent legal difficulties encountered by the Almond Board and the Board’s efforts to revive it’s funding base and promotion programs. Wayne Watkinson and Peter Butcher (McLeod, Watkinson & Miller) recap the legal issues and Court rulings in the almond challenge. In his “Director’s Corner” Olan Forker (Cornell University) introduces the new officers of NEC-63 (the Committee on Commodity Promotion Research) and briefly describes the program that is coming together for the October NEC-63 meeting. Once again, I invite you to get in touch with us if you have any suggestions about topics we should address, or any research you would like us to report in the NICPRE Quarterly. We also welcome any other comments you may have about the newsletter.