CONTENTS

Coupon Redemption and Cheese Purchase Timing

Manager's Viewpoint

Why Economic Analysis in the Evaluation Strategy?

Editor's Notes

Director’s Corner

Selected Readings

Next Meeting

NEC-63 Spring 1996 May 26-27, 1996 Cancun, Mexico Agricultural Commodity Promotion Policies and Programs in the Global Agrifood System

Selected Readings

As you may have noticed, this quarter's NICPRE Quarterly has come with additional publications recently printed by the Cornell Commodity Promotion Research Program with NICPRE's assistance.

Reberte, J. Carlos, Harry M. Kaiser, John E. Lenz, and Olan D. Forker. 1996. "Generic Advertising Wearout: the Case of the New York City Fluid Milk Campaign." Department of Agricultural, Resource, and Managerial Economics, Cornell University, Ithaca, NY. NICPRE 96-01, R.B. 96-01.
This paper examines two major generic fluid milk advertising campaigns in New York City during the 1986-92 period. Estimates from a time-varying parameter model show that the evolution of the impact of generic advertising on fluid milk sales over each campaign followed a bell-shaped pattern.

Ferrero, Jennifer and Harry M. Kaiser. 1996. "Commodity Promotion Economics: A Symposium in Honor of Olan Forker's Retirement." Department of Agricultural, Resource, and Managerial Economics, Cornell University, Ithaca, NY. NICPRE 96-02, R.B. 96-04.
On December 31, 1995, Olan Forker officially retired from Cornell University after a long and distinguished tenure in the agricultural economics profession. To celebrate his retirement, a symposium dealing with commodity promotion was held on February 2, 1996 at Cornell University. Over 50 individuals from academia, government, and industry attended this one day symposium. This is a proceedings of the all the presentations given.

Ferrero, Jennifer, Leen Boon, Harry M. Kaiser, and Olan D. Forker. 1996. "Annotated Bibliography of Generic Commodity Promotion Research (revised)." Department of Agricultural, Resource, and Managerial Economics, Cornell University, Ithaca, NY. NICPRE 96-03, R.B. 96-03.
The purpose of this publication is to present relevant scholarly work directly related to generic commodity advertising and promotion research and evaluation in an easy-to-use form for further study and research. Sources for annotations include professional journals, books, university staff and working papers, and unpublished reports by commodity consulting firms.