CONTENTS

An Ex Post Evaluation of Generic Egg Advertising in the U.S.

Manager's Viewpoint - American Egg Board

Manager's Viewpoint - California Egg Commision

Editor's Notes

Director’s Corner

Next Meeting

NEC-63 Spring 1997 March 21-22, 1997 New Orleans Economic Analysis of Industry-Financed Research and Promotion

Editor's Notes

by John E. Lenz

As Harry Kaiser, in his Director's Corner, has given an overview of this issue's contents, I'll take this opportunity to say farewell and thank you. I have thoroughly enjoyed editing and writing articles for the NICPRE Quarterly, and hope that the information and viewpoints we've published have been of interest and use to those of you who read what we publish.

I'm grateful to all of the contributors to the first two volumes of the newsletter. From the industry side, we've had a diverse set of viewpoints from John Huston, Roger Wasson, Cynthia Carson and George Harmon, Jeff Manning, Rick Naczi, Mike Simpson, Louis Raffel, and Robert Pierre. We had the USDA's viewpoint from Kenneth Clayton. Wayne Watkinson, Peter Butcher, and Richard Rossier, all of McLeod, Watkinson, & Miller have kept us abreast of important legal issues relating to commodity promotion.

For our first issue, Ron Ward provided the report on which I based the lead article. In addition to my colleagues Olan Forker, Harry Kaiser, Carlos Reberte, and Todd Schmit here at Cornell, Jason Christian, Henry Kinnucan, Shida Henneberry, Brian Gould, and Nick Piggott have each written articles for preceding issues.

To all the contributors, thank you. To them and all our readers, I extend my best wishes for a happy holiday season and a successful new year. So long.