CONTENTS

Evaluation Principles and Data Needs

Manager's Viewpoint

Editor's Notes

Director’s Corner

Next Meeting

NEC-63 Fall 1997 October 6-7, 1997 Washington, DC A Symposium to Examine the Effectiveness of Different Nutrition Education Programs

Editor's Notes

by Jennifer L. Ferrero

Those of you in the commodity promotion business will want to store this issue of the NICPRE Quarterly for future reference because of Henry Kinnucan's excellent overview of the data needs required for economic evaluation of promotion programs.

Bill Allen, the president of The Catfish Institute, offers a perspective on evaluating limited budget promotion organizations in the Manager's Viewpoint. Although his group is not required by law to evaluate promotion program results, he explains why monitoring promotion allocation is so important for TCI and other limited budget organizations.

In his Director's Column, Harry Kaiser briefly describes how current allocations of checkoff investment and various promotion expenditures can be reallocated for optimal benefit to promotion organizations.

This issue of the Quarterly marks my first as official newsletter editor--I'm confident you'll find the same high level of quality as that of our previous two years in this and future issues. I invite you to contact us with any comments or suggestions you may have about the newsletter.