CONTENTS

Evaluating PromoFlor: Has Promotion Had an Impact?

Manager's Viewpoint

The Rest of the PromoFlor Story...

Editor's Notes

Director’s Corner

Next Meeting

Director's Corner

by Harry M. Kaiser

This is the fourth and final issue of NICPRE Quarterly for 1997, and concludes our third full year of publishing this newsletter. We have received very favorable comments from many of you on the content and format of this publication. This pleases me very much because I consider extending research results and industry viewpoints in a clear and concise manner to be a number one priority of NICPRE. Your comments suggest the NICPRE Quarterly has been doing just that. Over the past three years, we have had several changes in the NICPRE staff responsible for the Quarterly. John Lenz and Valerie Johnson did an excellent job getting this publication off the ground and running during the first year. Jenny Ferrero ably took over as editor two years ago, and has continued to produce a quality publication. Jenny has also developed and maintained the NICPRE website that complements the newsletter.

This will be the last newsletter edited by Jenny, as she is moving back to her native state of California. The staff at NICPRE and myself are sad to see Jenny leave, but wish her the best of luck in her future endeavors. At this moment, it is unclear how we will replace her position since there is no word yet on whether NICPRE will receive funding for the next fiscal year. If NICPRE is refunded, we will refill the editor’s position and will continue producing the NICPRE Quarterly. Let’s keep our fingers crossed.