CONTENTS

Evaluating PromoFlor: Has Promotion Had an Impact?

Manager's Viewpoint

The Rest of the PromFlor Story...

Editor's Notes

Director’s Corner

Next Meeting

Editor's Notes

by Jennifer L. Ferrero

This NICPRE Quarterly offers a unique perspective: research results from a study of a promotion program that was recently overturned in referendum. Ron Ward wrote his report earlier this year but we couldn’t run it until this quarter. In the meantime, many things happened to the subject that make for interesting reading. Offering viewpoints on advertising in general and PromoFlor specifically are Maureen Varnon, the former Marketing Director of the program, and Dr. Marvin Miller, an agricultural economist.

Harry M. Kaiser remarks on the history of the NICPRE Quarterly, specifically, changes in the editorial staff (including my impending resignation). Yes, in just a few short weeks, I'll be bound for sunny California. However, leaving is bittersweet-- working for NICPRE has been both rewarding and fulfilling. I’ll miss not only the variety of tasks faced on a weekly basis, but also my staff and industry colleagues. Thanks for making the last two years so enjoyable and I wish all of you well.