CONTENTS

Optimal Temporal Policies in Fluid Milk Advertising

Editor's Notes

Distribution of Gains from Commodity Checkoff Programs:
Research vs. Promotion

Director’s Corner

Next Meeting

NEC-63 1999 Fall Meeting September 27-28, 1999 Ottawa, Canada What Can We Learn from How the U.S. and Canada Milk Promotion Boards Evaluate the Many Components of Their Programs?

Director's Corner

by Harry M. Kaiser

This issue of the NICPRE Quarterly begins our fifth full year of publishing this newsletter. Several years ago we conducted a survey of our readers on the content and overall quality of this newsletter. We received very favorable comments from many of you on the content and format of the newsletter. This is important since the staff at NICPRE consider extending research results and industry viewpoints an important objective of NICPRE. Your past comments suggest that the NICPRE Quarterly has been doing just that. However, it has been some time now since we last elicited your opinion about the newsletter.

You will find a new survey in the current issue of NICPRE Quarterly that should take less than one minute to fill out. We would be grateful if you could take the time to let us know if you feel we are still on the right track in terms of this publication. Be assured that we will listen to you and make changes in NICPRE Quarterly if they are warrented.