CONTENTS

Measuring Advertising Effectiveness:
Expenditure vs.
Gross Rating Point

Voluntary Funding of Commodity Promotion Research Programs

Editor's Notes

Director’s Corner

Next Meeting

Editor's Notes

by Una Moneypenny

This issue of the NICPRE Quarterly includes an article by Chanjin Chung and Harry M. Kaiser that uses the gross rating point (GRP) system of measurement for advertising effectiveness.

There's also a piece by Dan Tilley and Kelly Crowley on Voluntary Funding of Commodity Promotion and Research Programs, based on a study of Oklahoma wheat research and promotion programs.

We are always looking for material for new articles in future issues. Please feel free to send in submissions now for the next few issues.