CONTENTS

Federal Mushroom Promotion Act Declared Unconstitutional

Generic Milk Advertising in New York State

Editor's Notes

Next Meeting

NEC-63 Spring 2000 April 3-4, 2000 Evaluating Export Promotion Programs: Turning Barriers into Opportunities? Downtown Denver Embassy Suites Hotel

NEC-63 Fall 2000 October 2-3, 2000 New Product Innovations Center Portland, Oregon

Editor's Notes

by Una Moneypenny

Welcome to the first NICPRE Quarterly of the new Millenium!

In this issue you'll find an article by Wayne Watkinson and Richard Rossier on the situation with the federal mushroom promotion act. The authors believe that the ruling in this case will have great implications for other promotion programs.

We've also included a piece on generic milk advertising in New York State by Harry M. Kaiser and Chanjin Chung. Their results show that dairy farmers as a group are benefiting from New York State milk advertising.

There's information on both upcoming meetings of NEC-63 inside. Look for the latest details regarding themes and contact information.

As always, we are still seeking contributions for future issues of the Quarterly. If you'd like to contribute, please let me know as soon as possible.