CONTENTS

The Effectiveness of US Non-Price Promotion Programs for Wheat in Selected Countries

Relative Effectiveness of USDA's Non-Price Export Promotion Instruments

Editor's Notes

Next Meeting

NEC-63 Fall 2000 October 2 - 3, 2000 New Product Innovations Center Portland, Oregon Commodity Commissions, Boards, Orders and Checkoff Programs: How Can Evaluation and Accountability be Done on a Small Budget?

Editor's Notes

by Una Moneypenny

This issue of the NICPRE Quarterly includes articles on non-price promotion from Dr. Shida Henneberry and Dr. Henry Kinnucan. Dr. Henneberry's article deals with the issues surrounding wheat promotion. Dr. Kinnucan's piece is on the effectiveness of the USDA's non-price export promotion programs.

We've also included information on the upcoming NEC-63 conference in Portland, Oregon. The title of the conference is :

We are seeking submissions for future issues of the Quarterly. Please let me know if you have anything to contribute by contacting me at:

349 Warren Hall
Ithaca, NY 14853
Fax: (607) 254-4335

Have a great summer!