CONTENTS

Decomposing the Extensive and Intesive Effects of Advertising on Fluid Milk and Cheese Demand

Articles and Recent Reports by staff at NICPRE

Director’s Corner

Next Meeting

NEC-63 Spring 2001 March 22-23, 2001 Washington, DC Policy and Distribution Issues in Agricultural Commodity Promotion Programs

Articles and Recent Reports published by the staff at the
National Institute for Commodity Promotion Research & Evaluation

Chung, Chanjin and Harry M. Kaiser.
“Distributions of Gains from Research and Promotion in Multi-Stage Productions Systems: Comment.”
American Journal of Agricultural Economics. 81(1999):593-97.

Chung, Chanjin and Harry M. Kaiser
“Measurement of Advertising Effectiveness Using Alternative Measures of Advertising Exposure.”
Agribusiness: An International Journal. 15(1999):525-39.

Chung, Chanjin, Diansheng Dong, Harry M. Kaiser, and Brian Gould.
“Advertising Evaluation and Data Aggregation.”
Selected Paper, American Agricultural Economics Association Annual Meeting, Tampa, Florida, August 2000.

Dong, Diansheng, Chanjin Chung, Todd M. Schmit, and Harry M. Kaiser.
“Modeling the Effects of Advertising using a Dynamic Tobit Model.”
Selected Paper, American Agricultural Economics Association Annual Meeting, Tampa, Florida, August 2000.

Kaiser, Harry M.
“Generic Fluid Milk and Cheese Advertising as a Marketing Tool.”
Polish Journal of Agricultural Economics. Forthcoming 2001.

Kaiser, Harry M.
“Impact of Generic Dairy Advertising on Dairy Markets, 1984-99.”
NICPRE Research Bulletin 00-01, National Institute for Commodity Promotion Research and Evaluation, Department of Agricultural, Resource, and Managerial Economics, Cornell University, September 2000.

Kaiser, Harry M.
“Dairy Promotion Investment Still Looks Good.”
Hoard’s Dairyman. 145(May 10, 2000):350.

Schmit, Todd M., Chanjin Chung, Diansheng Dong, Harry M. Kaiser, and Brian Gould.
“Identifying the Extensive and Intensive Effects of Generic Advertising on the Household Demand for Fluid Milk and Cheese." (pdf file)
NICPRE Research Bulletin 01-01, National Institute for Commodity Promotion Research and Evaluation, Department of Applied Economics and Management, Cornell University,
January 2001.

Tomek, William G. and Harry M. Kaiser.
“On Improving Economic Analyses of Generic Advertising Impacts.”
Agribusiness: An International Journal. 15(1999):485-500.

Vande Kamp, Philip R. and Harry M. Kaiser.
“Optimal Temporal Policies in Fluid Milk Advertising.”
American Journal of Agricultural Economics. 82(2000):274-86.

Vande Kamp, Philip R. and Harry M. Kaiser.
“Irreversibility in Advertising-Demand Response Functions: An Application to Milk.”
American Journal of Agricultural Economics. 81(1999):385-96.

Vande Kamp, Philip R. and Harry M. Kaiser.
“Commodity Promotion Programs in the United States.”
NICPRE Research Bulletin 99-01, National Institute for Commodity Promotion Research and Evaluation, Department of Agricultural, Resource, and Managerial Economics, Cornell University, May 1999.