CONTENTS

An Economic Analysis of California Raisin Export Promotion

Director’s Corner

Next Meeting

 

NEC-63 Fall 2001 October 14-17, 2001 Mesa, Arizona The Food Distribution Research Society and The Research Committee of Commodity Promotion This conference theme selected to accomodate both research groups: "Know They Customer"

Director's Corner

by Harry M. Kaiser

We had an excellent meeting of NICPRE’s Advisory Committee in Washington, D.C. on
March 21, 2001. The morning’s discussion was devoted to research priorities for NICPRE for the forthcoming year, and there was an excellent round-table discussion on potential issues. It was recommended that NICPRE give priority to the following issues in the forthcoming year.

• how does generic advertising impact the market demand curve?
  
• impact and interaction of GMO and other biotechnology backlash and domestic and export commodity promotion.
  
• impact of generic promotion effectiveness in increasingly product differentiated markets.
  
• distributional impacts of commodity promotion.
  
• strategic behavior of commodity promotion in evolving market structure.
  
• evaluation of non-price, non- advertising promotion.
  
• what are the main determinants of farmers’/growers’ perceptions about checkoff programs?

I have used these recommendations to guide my decisions regarding NICPRE research subcontracts that have been selected for fiscal year 2002. Moreover, the staff at Cornell will also work on some projects related to these issues.

I want to thank the Advisory Committee for taking time out of their busy schedules to meet with us. As always, the input provided from these meetings help us immensely in shaping the forthcoming research directions for NICPRE.