Newsletter TOC CCPRP NICPRE NEC 63
NICPRE QUARTERLY
A newsletter from the National Institute for Commodity Promotion Research and Evaluation on program evaluation and related issues
Vol. 9 No. 1
First Quarter 2003

CONTENTS

Relative Impacts of Generic Advertising: The Case of Salmon

Tables 1 & 2

Director’s Column

Next Meeting


NEC-63
Fall 2003

October 6-7, 2003

Embassy Suites Hotel
South Lake Tahoe, CA

Evaluation of
Non-Advertising Promotion Strategies


Table 1. Effect of Isolated 10% Changes in Five Exogenous Variables on Salmon Prices, Production, and Trade Flows between Norway and the EU

Exogenous Variable Effect on Following Endogenous Variables (%):
Norway's Farm Price Norway's Production EU Wholesale Price EU Imports from Norway
EU Export Tax
-0.061
-0.024
0.032
-0.062
EU Advertising Expenditures
0.170
0.066
0.117
0.175
Norway-EU Exchange Rate
-7.60
-2.96
4.27
-7.84
Norway-EU Shipping Costs
-0.409
-0.160
0.219
-0.422
Norway Feed Quota
-3.78
4.63
-2.60
5.01
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Table 2. Actual Changes in Five Exogenous Variables and their Effects on Salmon Prices, Production, and Trade Flows between Norway and the EU, 1997-99

Exogenous Variable % Change 1997-99 Effect (%):
pN qN pEU qEU
EU Export Tax
300.0
-1.82
-0.71
0.97
-1.87
EU Advertising Expenditure
254.3
4.31
1.68
2.97
4.45
Nor-EU Exchange Rate
-4.0
3.04
1.19
-1.71
3.14
Nor-EU Shipping Costs
4.3
-0.18
-0.07
0.10
-0.18
Norway Feed Quota
12.4
-4.68
5.73
-3.22
6.21

Note: pN = Norway's farm price, qN = Norway's farm output, pEU = EU wholesale price,
qEU = EU imports from Norway.


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