National Institute for Commodity
Promotion Research and Evaluation


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2008
v14n1 Measuring the Effectiveness of U.S. Rice Export Promotion Programs
v14n2 An Economic Analysis of Generic Advertising and Promotion Activities by Dairy Farmers
v14n3  
v14n4  

2007
v13n1 Benefits of Shelf-Space Management in Dairy Cases of Grocery Retailer
v13n2 Sellin' Spuds: The Value of Doing it Right
v13n3 Estimating Threshold Effects of Generic Fluid Milk Advertising
v13n4 Can Advertising Consumer Concerns Over Food Scares?


2006

v12n1 An Econonic Analysis of Generic Fluid Milk Advertising in Ontario, Quebec, and the Maritime Provinces
v12n2 Some Observations on Benefit-Cost Ratios
v12n3 The United States Dairy Export Promotion Programs: An Overview
v12n4 An Economic Analysis of Domestic Market Impacts of the U.S. Highbush Blueberry Council

2005
v11n1 Wheat Export Market Development: A Case Study of Facility Investment for Direct Shipment to Mexico
v11n2 An Experimental Application to Voluntary Funding of Generic Advertising
v11n3 Effect of Commodity Promotion on Beef Quality
v11n4 Dairy Check-off Investments for New Uses for Whey

2004
v10n1 Alternative Institutional Designs for Funding Generic Commodity Advertising: An Experimental Analysis
v10n2 The Dairy Case Management Program: an Alternative Retail Promotion Approach
v10n3 Optimal Advertising and Free-Riding Under a Voluntary Beef Checkoff Program
v10n4 Price Promotion by Multi-Product Retailers: Depth or Breadth?

2003
v9n4 Optimal Seasonal Allocation of Generic Dairy Advertising Expenditures
v9n3 Free-Rider Effects of Generic Advertising: The Case of Salmon
v9n2 Distributional Effects of Generic Dairy Advertising
v9n1 Relative Impacts of Generic Advertising: The Case of Salmon

2002
v8n4 Changes in Advertising Elasticities Over Time
v8n3 Incidence, Equity, and Efficiency of Check-off Funded Research and Promotion Programs
v8n2 Beggar-thy-Neighbor Aspects of Generic Commodity Promotion Programs
v8n1 The Domestic Impacts of the Walnut Marketing Board's Marketing Programs

2001
v7n4 Dissecting the Advertising Effects on Household Milk Purchase
v7n3 An Economic Evaluation of Generic Egg Advertising by the American Egg Board
v7n2 An Economic Analysis of California Raisin Export Promotion
v7n1 Decomposing the Extensive and Intensive Effects of Advertising on Fluid Milk and Cheese Demand

2000
v6n4 How Economists Conduct Economic Evaluation
v6n3 Have Expenditures to Advertise Almonds Been Effective
v6n2 The Effectiveness of U.S. Non-Price Promotion Programs for Wheat in Selected Countries
Relative Effectiveness of USDA's Non-Price Export Promotion Instruments
v6n1 Federal Mushroom Promotion Act Declared Unconstitutional: Sixth Circuit Decision Threatens Other Promotion Programs,
Generic Milk Advertising in New York State

1999
v5n4 Advertising's Relative Impact on Milk Consumption
Have Expenditures to Advertise California Almonds been Effective?
v5n3 Priorities for the First Decade of the 21st Century: NEC-63
v5n2 Measuring Advertising Effectiveness: Expenditure vs. Gross Point Rating Point
Voluntary Funding of Commodity Promotion Research Programs
v5n1 Optimal Temporal Policies in Fluid Milk Advertising
Distribution of Gains from Commodity Checkoff Programs: Research vs. Promotion

1998
v4n4 Evaluating the Beef Promotion Checkoff
Replication: An Essential Step Toward Improved Program Evaluation
v4n3 The California Prune Board's Promotion Program
An Economic Evaluation of California Avocado Industry Marketing Programs, 1961-1995
v4n2 Export Promotion and Import Demand for U.S. Red Meat in Selected Pacific Rim Countries
Assessing the Effectiveness of MPP Meat Advertising and Promotion in the Japanese Market
v4n1 Does Advertising Effectiveness Vary over Time?
Assymetric Response to Advertising

1997
v3n4 Evaluating PromoFlor: Has Promotion had an Impact?
The Rest of the PromoFlor Story...
v3n3 Commodity Promotion Programs Win a Squeaker: Supreme Court Reverses 9th Circuit in Glickman v. Wileman
v3n2 A Bigger Bang for the Milk Advertising Buck?
Evaluating Returns to the Cotton Checkoff Program
v3n1 Evaluation Principles and Data Needs

1996
v2n4 An Ex Post Evaluation of Generic Egg Advertising in the U.S.
v2n3 Glickman vs. Wileman on the Doorstep of the Supreme Court
v2n2 Demand Response to Advertising in the Australian Meat Industry
v2n1 Coupon Redemption and Cheese Purchase Timing
Why Economic Analysis in the Evaluation Strategy

1995
v1n4 Effects of Supply Response on Returns to Catfish Promotion
Effectiveness of Almond Export Promotion Programs in Pacific Rim Countries
v1n3

Economic Impacts of National Generic Dairy Advertising
The Impact of Generic Fluid Milk Advertising on Whole, Lowfat, and Skim Milk Demand
Generic Advertising Wearout: The Case of the NYC Fluid Milk Campaign

v1n2

The Returns to Brand Advertising in the California Almond Industry
California Almond Program Litigation Returns to 9th Circuit Court of Appeals

v1n1 Economic Returns from the Beef Checkoff
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