Promotion Research and Evaluation
Current Projects
Current Projects
NICPRE has conducted and sponsored numerous projects over the past several years. The following is a brief list of specific research project titles, the researchers, and the institution to which they belong. For further information on these projects, please see the Projects and Presentations section of the CCPRP homepage, which can located by clicking on the icon at the bottom of the page.
94-1 Advisory and Steering Committee Activities (Cornell University)
94-2 Data Archive for Commodity Promotion Research (Cornell University)
94-3 Cross-Commodity Effects of Commodity Advertising Programs (Cornell University
94-4 Effectiveness and Allocation of Dairy Industry Generic Promotion Funds (Cornell University)
94-5 Advertising Wearout in Generic Promotion Programs (Cornell University)
94-6 Effects of NonPrice Export Promotion in the Presence of Farm Programs (Auburn University)
94-7 Advertising Response in the Northeast Fluid Milk Markets (Cornell University)
94-8 Use of Supermarket Scan Data for Promotion Campaign Evaluation (Texas A&M University)
94-9 Economic Implications of the Generic Advertising of Low-Fat Products (Cornell University)
94-10 The Effectiveness of Different Media in Generic and Brand Advertising Programs (New Mexico State University)
94-11 Commodity Promotion Research Newsletter (Cornell University)
94-12 The Relationship Between Consumer Attitudes, Beliefs, Product Attributes, and Consumer Behavior (Cornell University)
95-1 Generic and Price Effects of New Product Promotion in the California Almond Industry (University of California, Davis)
95-2 Evaluating U.S. Market Promotion Expenditures in the Japanese Beef Market (Washington State University)
95-3 Linkage of Generic and Brand Advertising: Understanding the Fundamental Differences in a Commodity Market (University of Florida)
95-4 Measurement of Agricultural Producer Attitudes Toward Commodity Check-Off Programs (New Mexico State University)
95-5 Optimality of U.S. Pork Export Promotion Program in Japan (University of Minnesota and Cornell University)
95-6 U.S. Export Promotion of Bulk Products: Analysis of Federal Wheat Programs (Oklahoma State University)
96-1 Demand Response to Advertising: Methodology and Applications to Commodities of Importance to California (University of California, Davis)
96-2 Survey of Commodity Promotion Organizations (Cornell University and Auburn University)
96-3 Ex Post Analysis of Generic Egg Advertising in the United States (Cornell University)
96-4 Economic Analysis of Generic Egg Advertising in California (Cornell University)
97-1 Predicting Participation in Commodity Checkoffs under Voluntary Programs: An Experimental Economics Approach (Cornell University)
97-2 The Economics of Milk Advertising with Changes in International Dairy Policy (Cornell University)
97-3 Mandatory Commodity Promotion and the Allocation of Producer Levies (University of California, Davis)
97-4 A Comparison of Alternative Methods of Estimating Rates of Return to Promotion (Texas A&M University)
97-5 Free-Riders in Commodity Research and Promotion Programs (Oklahoma State University)
97-6 Economic Analysis of USDA's Subsidy Programs for Nonprice Export Promotion (Auburn University)
97-7 Rates of Return on Individual vs. Collective Promotions (University of California, Davis)